Michael Mason is a brand designer and creative director based in London & Stockholm. Since 2011, he's been collaborating with people and businesses of all sizes to shape focused, meaningful, and concept-driven work across branding, art direction and graphic design. Michael is currently Creative Director at Bold Scandinavia, leading brand identity projects for clients across Europe and abroad.

■  Select Work

■   Design & Creative Direction

SPACE10
Design systems and brand activations for IKEA's Copenhagen-based future living lab. 

Citira
Brand identity for a pioneering tire solutions business with operations across Scandinavia.

Restaurant Pearl Morissette
Brand identity for a Michelin award-winning dining experience in the heart of Canadian agriculture.

Sugaar
Brand identity for an ambitious, Basque-inspired French restaurant in 14e Arrondissement, Paris.

Adolfo Dominguez
Packaging design system for a Spanish design icon.

Fello
Brand identity for Sweden's kindest mobile service provider.

Apple
Various collaborations with Apple Worldwide in Cupertino and EMEA London.

Nike
Campaign identities and art direction for several global projects with Nike worldwide in Portland.

Google Hack Pack
Publication design for Google Creative Lab's digital wellbeing initiative.

Oriental Silk
Publication design for artist Xiaowen Zhu's companion publication.

Aesop Wines
Packaging design for the 2019 vintage of a Napa Valley-based vineyard.

RPM Bakehouse
Brand identity for a Restaurant Pearl Morissette's bakery in Jordan Valley, Niagara.

Werkliv
Brand identity for a quality-focused Canadian housing developer.